Portfolio e-commerce
Led website, booking-journey, content, analytics, SEO and conversion work across a mixed operating portfolio.
Multi-property hospitality · corporate e-commerce and transformation
Kerten Hospitality
Multi-property e-commerce, digital transformation, pre-openings and commercial systems across more than ten assets in five countries.
Prior in-house operator experienceRoleHead of E-Commerce & Digital, in-house
Operating contextMulti-country portfolio
Related servicesThe Studio · Hospitality Brand, Web & Production / The Office · Revenue, Distribution & Technology Consulting / Katalyst Labs · Hospitality Software, Systems & Integrations
This case study documents work completed by Khaled Hesham in an in-house role before Katalyst House. Kerten Hospitality is not presented as a Katalyst House client, partner or endorser. The name is used only to identify the operating context.
The operating context
What the work had to solve.
A growing portfolio needed one commercial standard without flattening the identity, market or operating reality of each asset. The work had to support open hotels, pre-openings, restaurants and flexible-living concepts at the same time.
What changed
The work behind the result.
No single tactic carries a hospitality business. The work joined the commercial, digital and operating decisions that had to agree.
Pre-openings
Built the digital and commercial foundations needed before launch, including channels, systems, content and operating handoffs.
Commercial systems
Connected the requirements across CRS, PMS, RMS, CRM, booking engines, channel management and reporting.
Property-level growth
Worked with each asset on the offer, demand channels, conversion path and practical actions that could improve direct contribution.
Operating rhythm
Created a portfolio view while keeping decisions close enough to the property teams to be used.
Recorded outcomes
Results and delivery.
The outcomes below sit alongside the commercial, digital and operating work that contributed to them.
Hotels, residences, restaurants and flexible-living concepts.
A multi-market operating context rather than a single-property exercise.
Commercial and digital setup carried into launch.
Recorded across several properties within six months.
Systems and channels
The operating layer underneath.
- Portfolio websites and booking journeys
- CRS, PMS, RMS and CRM requirements
- OTA, GDS and direct distribution
- SEO, analytics and performance media
- Property and corporate reporting
Scope and outcome claims are taken from Khaled Hesham's professional record. They describe in-house work and do not imply third-party endorsement.
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