Direct-booking journey
Designed and operated the website, availability search, property journey, offer logic and route from intent to payment.
Holiday homes · client project
SunnyHomes
A direct-booking and operating journey joining PMS integration, payments, OTA distribution, owner proposition and day-to-day controls across a portfolio of more than twenty units.
Client projectRoleCommercial and technology delivery
Operating contextDubai, United Arab Emirates
Related servicesThe Studio · Hospitality Brand, Web & Production / The Office · Revenue, Distribution & Technology Consulting / Katalyst Labs · Hospitality Software, Systems & Integrations
Client project covering direct booking, PMS integration, payments, distribution and operating workflows for SunnyHomes.
The operating context
What the work had to solve.
The guest journey, owner promise, revenue decisions, distribution, payments and daily operation could not be designed as separate projects. Each part had to agree with the next one in a live short-term-rental business.
What changed
The work behind the result.
No single tactic carries a hospitality business. The work joined the commercial, digital and operating decisions that had to agree.
PMS integration
Built the custom PMS integration with RMS Cloud so the booking journey and operating team used the same live availability and property data.
Payments and controls
Built payment, pre-authorisation and policy controls around the actual guest and check-in workflow.
OTA distribution
Managed content, mapping, availability, pricing and channel presence across the operating portfolio.
Owner proposition
Connected acquisition, reporting, operating responsibilities and commercial expectations into a proposition owners could understand.
Operating safeguards
Added practical controls around booking, cancellation, guest communication, housekeeping and owner handoffs.
Recorded outcomes
Results and delivery.
The outcomes below sit alongside the commercial, digital and operating work that contributed to them.
Portfolio inventory changes as homes enter and leave operation.
From public search and property selection through payment and operating follow-up.
One operating journey instead of isolated marketing pages.
Systems and channels
The operating layer underneath.
- Custom direct-booking website and plugin
- Custom RMS Cloud PMS integration
- Stripe payments and pre-authorisation
- OTA and channel distribution
- Owner, guest and operating controls
Operating scope and portfolio size are founder-approved as of 5 September 2026. Publicly listed inventory can vary with availability and contract status.
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