
01Revenue Strategy
Pricing, forecasting, segmentation, market positioning and channel economics across the calendar.
The Office · Revenue, Distribution & Technology Consulting
Revenue, distribution and technology consulting for hospitality businesses, from pricing and direct booking to CRM, practical AI transformation and the systems underneath them. Project-based or fractional, with implementation when the plan is clear.



What the Office does
We start with the operation. The answer may be a better way of working, an established platform, a Katalyst product or a custom build through Labs. The recommendation follows the business, not the vendor.

Pricing, forecasting, segmentation, market positioning and channel economics across the calendar.

OTAs, bedbanks, GDS, channel mix, mapping, parity, visibility and commercial terms.

Website, booking engine, metasearch, CRM, performance marketing and conversion from discovery to confirmation.

Requirements, selection and implementation across PMS, CRS, RMS, CRM, channel managers and booking engines.

Launch or rebuild the business model, systems, distribution, pricing, payments, guest journey, owner reporting and operating handoffs.

A structured diagnostic across the booking funnel, website, rates, OTAs, mobile, AI visibility, SEO, accessibility, inquiries and direct-booking strategy.
AI transformation
Less repeated work, clearer decisions and more time for the guest.
We help businesses find where AI can improve the way work gets done. Start with the task, the people and the cost of doing it today. Sometimes the useful change is a simpler process or better use of a system you already have.
Possible starting points include preparing enquiry replies for staff review, finding answers in approved operating guides and turning regular reports into a useful first draft. The Office leads the review and implementation. Labs handles integrations or custom development when the work needs them.
Commercial diagnostic
A short, structured read of pricing, channel mix and cost of sale, delivered against your own data.




Results
Commercial work, measured against the numbers the operating team already lives with.
Commercial and digital work that connected pricing, distribution, brand.com, campaigns and operating decisions, helping direct bookings exceed 50%.
Multi-property e-commerce, digital transformation, pre-openings and commercial systems across more than ten assets in five countries.
How the work runs
Business model, guests, owners, channels, systems and how decisions are made today.
Where revenue, margin, conversion or workflow is actually breaking.
What should stay, be replaced, be bought, be connected or be built.
Configuration, integrations, migration and training with the operating team.
Track the commercial result and keep the system useful after go-live.
The stack should serve the business, not the other way around.
Katalyst House · Office
Start with the Hospitality Digital Revenue Check, or bring the wider business problem, current stack or launch plan.
